Forward-thinking entrepreneur and barber, Ian Smith, was commuting daily to Victoria from his hometown in the Cowichan. He had a vision to bring his passion closer to home and on June 15, 2017, this became a reality when he opened his own Victory Barber & Brand location in downtown Duncan. Four years later, Ian took it one step further and rebranded as The Society Barbershop and Café, an independent and fully local community business.
The store offers typical shaves and barber-styled haircuts for both men and women alike. However, what sets them apart from other barber shops is their trendy yet authentic atmosphere, quality and stylish product line and full service coffee bar. The coffee bar proudly serves local Drumroaster coffee and was Ian’s personal touch to the business model.
Since opening, the store has been thriving with a consistent flow of customer’s far exceeding Ian’s initial expectations. The pool table, unique vibe and friendly staff make the shop a perfect venue for events and this has transformed the store from a typical barber shop to a vibrant hub for community gathering.