Let’s talk cycling! Are you interested in cycling tourism across the Cowichan region? If so, Tourism Cowichan wants to hear from you. Complete the public survey below and enter for a chance to win a $500 gift certificate to a local Cowichan bike shop.
Tourism Cowichan is leading the development of a regional cycling tourism strategy for the Cowichan region, with support from the consulting team at RC Strategies. Recognizing that cycling tourism continues to grow as an economic driver for the Cowichan region and supports healthy well-being for communities, this project was identified to investigate tourism growth opportunities surrounding signature cycling routes, networks, and experiences.
Informed by the extensive learnings from our first round of engagement, which took place from March-August 2025, the Draft Cowichan Valley Cycling Tourism Strategy has identified the region’s cycling tourism assets with the greatest potential to attract visitors, the actions required to establish a series of signature cycling experiences, and the markets most likely to drive growth. It has also examined gaps between visitor expectations and current offerings, and outlined the strategic priorities and actions needed to fully realize the region’s cycling tourism and economic development potential.
This strategy also outlines the recommended steps that can be taken to establish a more coordinated and formalized approach to growing the visitor economy through the development and management of cycling tourism experiences, serving as an invitation to the regional cycling tourism ecosystem to work together to advance cycling tourism in a strategic, coordinated, and collaborative way.
Tourism Cowichan is now inviting the public to review and provide input to help validate and refine the findings before the Cowichan Valley Cycling Tourism Strategy is finalized.
Please note the following before you begin the survey:
- Be sure to review the Draft Cycling Tourism Strategy linked below before you begin the survey.
- You may find it helpful to have a copy of the draft strategy open while completing the survey.
- Input collected through the survey will be considered as the project team finalizes the strategy.
How Long Will the Survey Take to Complete?
Approximately 30 minutes depending how detailed your responses are.
Can I Save My Progress and Return to the Survey Later?
Yes. Click “Save and Continue” in the top right corner to send yourself a link that will allow you to return to the survey later.
When Does the Survey Close?
The survey will be open from November 20 to December 11, 2025 at 11:59 PM (Pacific Time).
Prize Draw
To show their appreciation for participants’ time and valuable input, Tourism Cowichan is offering a chance to win a $500 gift certificate to a local Cowichan bike shop. Participation in the prize draw is entirely optional.
Review the Draft Cycling Tourism Strategy Here
Questions
Visit Tourism Cowichan’s website to learn more about the project. For further information or questions, contact Kenzie Knight, Tourism Development Specialist, at kenzie@tourismcowichan.com.
